In Part 1 of this mini series Wednesday Workshop, we talked about how to attract your ideal client. This week I’m going to share some tips on how to follow through with them and book them!
When I first started my business I had to really figure out who my ideal client was (if you’re not sure, go see my last Wednesday Workshop post!) Once I figured that out, I had to figure out how to actually book them! Today I’m sharing a few ways to help you book your ideal client. But remember, even if they don’t choose you, it’s okay! A “no” is not failure, it’s simply “no” and there will be more ideal brides that email you!
How to Book Your Ideal Client
MAKE A GREAT FIRST IMPRESSION
When your ideal client sends you an inquiry email it’s imperative that you make a great first impression. It’s likely that they have more than one photographer’s website open and it’s likely they’ve emailed more photographers than just you. That’s okay!! You just need to make sure you stand out. A quick (and I mean within 24 hours, guys) email back is a great way to make a great first impression. I can’t tell you how many times people have complemented me on how quickly I respond to them. I can’t stress how important this is!
Side note on this – if you find yourself emailing clients after the kids go to bed or as you watch late night TV, you may want to consider using Boomerang. It’s an add on that lets you send emails, but will hold them until a certain time and then sends it automatically. So you can send it at 11pm, but Boomerang won’t send it until 9am the next morning! I’ve used this on occasion (I usually schedule time during my day to get emails done) and it’s wonderful!
MAKE THE BOOKING PROCESS EASY
Have you ever had an experience where someone has asked you to print something, sign it, and fax it or email it back to them? Ugh!! It’s seriously the worst. Two things about this: 1) Not everyone owns a printer 2) no one owns a fax machine or scanner anymore. So when you send clients contracts to sign that require them to go out of their way, it’s a hassle and puts a bad taste in their mouths.
So what should you do?
Invest in a digital client management system. It’s worth it, I promise. I use Honeybook (and love love love it), but there are others out there that do similar things! There’s usually a cost upfront or a monthly fee, and then credit card payments are charged a small fee. So yes, you’ll pay for it, but in my opinion, it’s worth it to make the process seamless for your clients.
Client Management Systems:
- Honeybook – geared specifically for creatives
- 17 Hats – geared for small business owners
- Agree.com – I honestly don’t have much experience with this one!
LOVE THEM WELL
Once your client signs the contract and pays the booking fee….do a happy dance!! THEN….love them well. You can choose how you want to do this but the key is to make sure that they know how much you genuinely appreciate them.
- Send a Welcome Gift
- Send a handwritten card welcoming them
- Offer discounts on products
And then when all is said and done, send me an email so I can give you a virtual high five!! Finding your ideal client doesn’t have to be hard, but it does take consistent messaging, intentionality through every step, and a lot of love.
Aaaaand here’s a photo of some amazing clients because this post needs a little more pretty <3
Wednesday Workshop comes from my love of teaching (did you know I used to teach kindergarten?!) and genuine hope to build others up. When I first started my business I was hungry for information and I scoured the web to find it. I was so thankful every time I landed on a website or blog that shared the information I was grasping for. I hope this series is that for you. Please email me or DM me on Instagram with questions you want me to answer on a Wednesday Workshop – I’d love to answer them for you!
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